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Cosmetic and Fashion women only bussiness? There are some group of people which live in big cities and have a strong concern for their aesthetic appearance, and spend a substantial amount of time and money on their images and lifestyles. Metrosexual are new customers of this sector.

Brief History 




Christian Dior
Fashion Designer Christian Dior (คริสเตียน ดิออร์ 1905-1957) was born in Normandy, France. At his parents' insistence, he studied political science. After military service and several years of indecision, he returned to Paris in 1935 and began his design career by selling sketches. His hat designs were initially more successful than his dress designs. But he concentrated on his dress designs and was hired by Robert Piguet in 1938. During the war, he served in the South of France, then returned again to Paris in 1941 and worked for Lucien Lelong, a much larger design house. In 1946, he was able to open his own house, backed by textile manufacturer Marcel Boussac.

In 1953, he hired Yves Saint Laurent as an assistant. After Dior's sudden death in October 1957 in Italy, Saint Laurent became head designer and introduced the trapeze dress in his first collection for the house. When Saint Laurent was called for military duty in 1960, Marc Bohan took over, remaining until Gianfranco Ferre became designer in 1989. Ferre is to be replaced by the end of 1996.

Currently, Dior operates 160 boutiques worldwide, 15 of them in Japan. Clothing is exclusively sold in the Dior stores. Other retailers only carry licensed Dior products like eye-wear, lingerie, ties, Bady Dior clothing, perfumes, and other accessories. Since LVMH acquired in 1997 the Duty Free Shoppers (DFS) group of stores, which are mostly located in Asia, the Dior distribution has been expanded to the 165 DFS-outlets.

Since 1993, Francois Baufume has been head of all fashion activities of Dior. Currently, Dior is reducing the number of its licenses - which reached over 300 in the early '90s - and also his franchise arrangements, in order to regain control over Dior products. Several marketing surveys have shown that Dior is the most widely recognized brand in top fashion to date. See Louis Vuitton

Bibliography

Official site: www.dior.com
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